B2B ordering the way
your buyers actually work
Express B2B is a B2B ordering portal for distributors with $500K–$50M annual GMV. It replaces phone and email order intake with a self-service customer portal where buyers order against their negotiated price list, across multiple ship-to locations, with configurable approval workflows. Plans start free; paid plans add a tiered GMV fee of 2.5% on the first $500K, stepping down to 0.5% above $2M.
Express B2B replaces phone and email orders with a structured two-step ordering experience — negotiated pricing, approved ship-to locations, and approval workflows applied automatically.
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Existing workflows create friction at every step
In B2B distribution, buyers are typically re-ordering known products across multiple locations — not browsing. Yet existing ordering methods force them into inefficient workflows.
Phone and email orders require manual entry and back-and-forth communication. Standard e-commerce platforms are built for single-cart, single-address consumer use.
The result: excessive time spent per order, frequent errors, and unnecessary dependency on sales reps.
A two-step ordering experience built for how B2B actually works
Buyers select their billing account — which automatically applies their negotiated pricing, catalog, authorized ship-to locations, and approval rules.
They add products and quantities on a single screen and confirm via a simple review step. Multiple orders can be staged and submitted together.
No repeated workflows. No manual lookups. No rep involvement for standard reorders.
From login to order in minutes
The system adapts to each buyer's permissions and context — no training, no manual setup per order.
Select billing account
The buyer selects the billing account for this order. Negotiated pricing, authorized catalog, approved ship-to locations, and approval rules are applied instantly.
Build the order
Add products and quantities on a single screen. Multiple orders can be staged simultaneously — one per ship-to location, or grouped however the buyer needs.
Review and submit
A simple checkout step reviews totals and shipping. Approval workflows route automatically based on account rules. No emails, no callbacks.
Impact that's immediate and measurable
Faster order times
Order times drop from minutes to seconds. Buyers know what they need — the system just gets out of the way.
Near-zero error rates
Built-in controls around pricing, permissions, and shipping eliminate the most common sources of order errors.
Free up your reps
Sales reps are freed from manual order entry, reducing operational overhead and improving margins across the board.
Higher retention
Buyers gain a faster, more reliable experience that drives adoption and increases long-term customer retention.
"One recent client exceeded $500K in orders within their first three months on Express B2B, fueled by strong buyer adoption, streamlined operations, and accelerated order processing."
Built for distributors with $500K–$50M GMV
Whether you're managing one account or hundreds of ship-to locations, Express B2B adapts to your structure.
Single-site buyers
A buyer placing a straightforward reorder for one location. The system applies their pricing and ships to the right place — no calls, no confirmations.
Regional managers
A manager placing orders across multiple locations from a single session. Stage them all, review, and submit in one go.
Procurement leads
A procurement lead managing multiple billing accounts with different pricing, catalogs, and approval thresholds. The system handles the context automatically.
Simple, aligned pricing
A flat monthly subscription for access and features, plus a tiered GMV fee that scales down as your volume grows.
See full plan comparison & GMV calculatorStarter
Core ordering for teams getting started with digital B2B.
- Unlimited orders, customers & products
- Two-step ordering + cart
- Invoicing (manual or automatic)
- Single root billing account
- Approval workflows
- Audit log
- API access & webhooks
- Email support
Growth
For distributors managing multiple accounts, sites, and price lists.
- Everything in Starter
- Full billing account hierarchy
- Per-customer price lists
- Volume-tiered pricing
- Company Admin self-service
- Credit system
- Stripe payments
Scale
For established distributors needing automation and system integrations.
- Everything in Growth
- SSO / SAML
- Priority support
Enterprise
For large distributors with complex requirements and negotiated terms.
- Everything in Scale
- Dedicated CSM + 99.9% SLA
- Custom domain + white-label
- Negotiated GMV rate
- Custom integrations
- MSA + custom contract terms
Tiered GMV fee
All plans include a tiered GMV fee applied to your annual order volume. The rate steps down automatically as your volume grows — aligning our success with yours.
GMV is calculated on order subtotal, post-discount, pre-tax and shipping. Refunded orders are subtracted from the month they were placed.
Overage orders beyond your monthly cap: $1/order. Enterprise GMV rate is negotiated separately.
See Express B2B in action
Book a 30-minute walkthrough. We'll come prepared with answers mapped to your specific catalog, customer structure, and approval rules — not a generic demo.
Book a demoTakes 3 minutes to request. We'll confirm within one business day.
Or join a free Tuesday walkthrough — no commitment.
What to expect
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A short questionnaire first so we understand your business before the call
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A live walkthrough using your real catalog and account structure as the example
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Time to answer questions about fit, pricing, and implementation