Simple, aligned pricing
Express B2B offers three plans: Starter (free), Growth ($299/month), and Scale ($999/month). All plans include a tiered GMV fee — 2.5% on the first $500K of annual order volume, 1.25% on $500K–$2M, and 0.5% above $2M. A 30-day free trial is available on paid plans with no credit card required.
A flat monthly subscription for features, plus a tiered GMV fee that steps down as your volume grows — so our incentives stay aligned with yours.
Ask AI to estimate my cost
Starter
Core ordering for teams getting started with digital B2B.
- Unlimited orders, customers & products
- Two-step ordering + cart
- Invoicing (manual or automatic)
- Single root billing account
- Approval workflows
- Audit log
- API access & webhooks
- Email support
Growth
For distributors managing multiple accounts, sites, and price lists.
- Everything in Starter
- Full billing account hierarchy
- Per-customer price lists
- Volume-tiered pricing
- Company Admin self-service
- Credit system
- Stripe payments
Scale
For established distributors needing automation and system integrations.
- Everything in Growth
- SSO / SAML
- Priority support
Enterprise
For large distributors with complex requirements and negotiated terms.
- Everything in Scale
- Dedicated CSM + 99.9% SLA
- Custom domain + white-label
- Negotiated GMV rate
- Custom integrations
- MSA + custom contract terms
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A fee that steps down as you grow
All plans include a tiered GMV fee applied to your annual order volume. The rate decreases automatically as you hit each threshold — you're never penalized for growth.
Estimate your annual GMV fee
Drag the slider to see how the tiered rate applies to your volume.
Based on this volume, the Scale plan is recommended. GMV is calculated on order subtotal, post-discount, pre-tax and shipping.
This shows the platform fee only. To see total cost of ownership — platform fee minus your current manual intake overhead — try the full cost calculator.
What distributors in your industry pay
Three industries we know this works in — with the actual numbers, not ranges.
Educational Publishing
Distributor supplying school districts and university bookstores
$24,840/yr annually
Industrial Manufacturing
Parts supplier serving OEM accounts and approved vendor programs
$45,738/yr annually
Wholesale Distribution
Full-line wholesaler with regional accounts and multi-site buyers
$58,236/yr annually
GMV fee is tiered and steps down automatically as volume grows. See the full rate structure ↑ · Calculate your own numbers →
The fee can be invisible to your bottom line
Most distributors absorb the GMV fee by adjusting their portal price lists by the effective rate. Buyers pay their negotiated price — you keep your margin intact.
How it works
Your product costs $100 in your standard price list. Your effective GMV rate at $1M volume is about 1.67%. You set your portal price list to $101.67.
Your buyer pays the new negotiated price. You invoice them, collect $101.67, and pay us our fee — netting exactly $100, the same margin you had before.
No separate line item for the buyer. No margin change for you. The platform pays for itself from within your existing pricing structure.
Real-world examples
Regional food distributor
$750K GMV
$0 net margin impact
School supply distributor
$1.5M GMV
$0 net margin impact
Industrial parts supplier
$3M GMV
$0 net margin impact
Effective rate decreases automatically as volume grows — you're never penalized for scaling. See your full cost of ownership →
Everything in each plan
| Feature | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Core Ordering | ||||
| Two-step order creation | ||||
| Multi-order cart & staging | ||||
| Approval workflows | ||||
| Order history & reorder | ||||
| Invoicing (manual & automatic) | ||||
| Audit log | ||||
| Catalog & Pricing | ||||
| Billing account hierarchy | Single | Full | Full | Full |
| Per-customer price lists | — | |||
| Volume-tiered pricing | ||||
| Credit system | — | |||
| Administration | ||||
| Unlimited orders & customers | ||||
| Company Admin self-service | — | |||
| Multi-tenant data isolation | ||||
| Integrations & Security | ||||
| Stripe payments | — | |||
| API access & webhooks | ||||
| SSO / SAML | — | — | ||
| Custom domain + white-label | — | — | — | |
| Custom integrations | — | — | — | |
| Support & SLA | ||||
| Email support | ||||
| Priority support | — | — | ||
| Dedicated CSM | — | — | — | |
| 99.9% uptime SLA | — | — | — | |
| MSA + custom contract terms | — | — | — | |
Common questions
What counts as GMV?
GMV is calculated on order subtotal — post-discount, pre-tax and shipping. Refunded or cancelled orders are subtracted from the month they were placed, so you're never charged fees on orders that don't go through.
How does the tiered GMV fee work exactly?
The tiers are applied cumulatively on your annual rolling volume. You pay 2.5% on the first $500K, 1.25% on the next $1.5M (up to $2M total), and 0.5% on anything above $2M. As you cross a threshold, only the volume above the threshold gets the lower rate — like a tax bracket.
When is the GMV fee charged?
At the end of each calendar month, based on orders placed that month. You receive an invoice showing the tier breakdown. No upfront payment required.
Can I change plans?
Yes. Upgrades take effect immediately. Downgrades take effect at the start of the next billing cycle so you keep access to current features for the remainder of your paid period.
How does the 30-day free trial work?
Any paid plan (Growth, Scale) starts with a 30-day free trial. No credit card is required to begin. You're only billed once the trial ends and you choose to continue. The Starter plan is permanently free — no trial needed.
What's the difference between Starter and Growth?
Starter supports a single root billing account — one set of negotiated terms for one customer entity. Growth unlocks the full billing account hierarchy (multiple accounts, nested structures) and per-customer price lists. If you sell to more than one customer with different pricing or catalog access, you need Growth.
Is there a setup fee or onboarding cost?
No. No setup fees, no onboarding fees, no implementation charges. You pay only the monthly subscription and the GMV fee on orders processed.
What happens if I cancel?
You can cancel at any time. Access continues until the end of your current billing period. Your data is retained for 30 days after cancellation, after which it is permanently deleted — we'll give you advance notice so you can export anything you need.
Not sure which plan fits?
Book a 30-minute call and we'll map your current order volume, customer structure, and catalog setup to the right plan — no pressure.