> **AI context:** For a structured overview of Express B2B, read [/llms.txt](/llms.txt). For complete product documentation, read [/llms-full.txt](/llms-full.txt). Express B2B vs. Shopify B2B — B2B Ordering Platform Comparison What is manual order intake costing your team annually? [ Find out free ](/b2b-ordering-cost-calculator) [![Express B2B](/brand/lockup-light.svg)](/) [Features](/features) [Use cases](/use-cases) [Pricing](/pricing) [Who it's for](/industries) [Case studies](/case-studies) [Developers](/developers) [Sign in](/admin) [ Book a demo ](/#demo) Discover [Features](/features) [Who it's for](/industries) [Use cases](/use-cases) [Pricing](/pricing) Evaluate [ Cost calculator Free ](/b2b-ordering-cost-calculator) [ Free resources Free ](/resources) [Case studies](/case-studies) [Developers](/developers) Get started [ Live group demo Every Tuesday ](/live-demo) [Contact us](/#contact) [Sign in](/admin) Comparison Express B2B vs. Shopify B2B ============================= Shopify B2B is a B2B feature set layered onto a direct-to-consumer platform. Express B2B is purpose-built for distributor workflows — two-step ordering, negotiated per-account pricing, billing account hierarchy, and multi-site management are native, not add-ons. Distributors choosing between them are typically evaluating DTC infrastructure adapted for B2B versus a platform designed for B2B from the ground up. Shopify built a great consumer commerce platform, then added B2B features. Express B2B built a B2B ordering platform, full stop. For distributors, the direction matters. [ See Express B2B in action ](/#demo) [ Explore features ](/features) What it's good at Shopify Plus B2B includes company profiles, customer-specific pricing, payment terms, vaulted credit cards, draft orders, and sales rep assignment. Excellent ecosystem, fast setup, and strong infrastructure. Best fit when B2B is a secondary channel alongside DTC. Where it breaks down The checkout and ordering UX is consumer-oriented — not designed for procurement managers placing repeat orders. Approval workflows aren't native. Multi-location ordering (one buyer, multiple ship-to sites per session) requires workarounds. Shopify Plus starts at $2,000/month before B2B apps. Who it's right for Brands running DTC on Shopify who want to add wholesale or B2B accounts without a separate platform. When B2B is a primary channel — not a secondary one — and the ordering experience needs to be built around how procurement actually works, Express B2B is the better fit. DTC-first vs. B2B-first: it shows in the checkout ------------------------------------------------- Shopify's checkout was designed for a consumer making a purchase decision: browse products, discover something, add it to a cart, enter a shipping address, pay. That flow works perfectly for DTC. For a procurement manager placing the same reorder they placed last month — who already knows the SKUs, the pricing, and the ship-to — it creates unnecessary steps. Express B2B's two-step checkout removes the friction: select products against a known catalog at known pricing, confirm and submit. No browsing experience needed when you know what you're ordering. No consumer-oriented steps that don't map to procurement workflows. Approval workflows: app ecosystem vs. native -------------------------------------------- Order approval routing — holding orders above a threshold until a manager approves — isn't part of Shopify B2B natively. Businesses solve this with third-party apps, which adds monthly cost per app, integration complexity, and a maintenance surface that breaks when Shopify updates. Approval workflows in Express B2B are native and configurable per billing account. No apps, no integrations — just configure the threshold and approver for each account and it works. Multi-location ordering: the core use case Shopify misses --------------------------------------------------------- For a regional manager ordering for multiple restaurant locations, or a procurement lead managing several warehouses, the natural workflow is: select a billing account, pick a site, build an order, submit — then repeat for the next site. Shopify doesn't support this natively. Each location order is a separate session, and there's no account hierarchy connecting them. This pattern — one billing account, many ship-to sites, orders placed across all of them in one workflow — is the core of Express B2B's account model. It's built for this from the start, not adapted to it. The cost picture ---------------- Shopify Plus starts at $2,000/month. B2B features are included in that tier, but the apps you'll need for approval workflows, advanced B2B reporting, and multi-location management add cost on top. Express B2B's pricing is designed specifically for distributors in the $500K–$50M GMV range — see our [pricing page](/pricing) for details. Side by side ------------ Feature Express B2B Shopify B2B (Plus) B2B-native ordering flow ✓ ~ Consumer base Two-step express checkout ✓ ✗ Per-account negotiated pricing ✓ ✓ Net payment terms ✓ ✓ Multi-site ship-to ordering ✓ ~ Workaround Native approval workflows ✓ ✗ Company account hierarchy ✓ ✓ Sales rep assignment ✓ ✓ Starting price Accessible $2,000+/mo The bottom line --------------- Shopify B2B is the right choice if B2B is a secondary channel and you want to keep everything in one platform. The infrastructure is excellent, the onboarding is fast, and the feature set covers the basics well. If B2B ordering is the primary business — if your buyers are repeat procurement buyers who care about speed, accuracy, and account structure rather than product discovery — Express B2B was built for that specifically. The two-step checkout, multi-site ordering, and native approval workflows are not features you have to build toward. They're the starting point. [ Download the free vendor comparison matrix ](/resources#vendor-comparison) Compare other options [ vs. BigCommerce B2B ](/compare/bigcommerce-b2b) [ vs. Magento ](/compare/magento) [ vs. NetSuite ](/compare/netsuite) [ vs. Microsoft Dynamics ](/compare/microsoft-dynamics) Free download B2B Portal Vendor Comparison Matrix 50+ evaluation criteria pre-filled for Express B2B. Add the other vendors you're evaluating and share with your team. Work email Get it free Sending… Check your inbox Or download directly → B2B is your primary channel? ---------------------------- Let's show you what a platform built around that looks like. 30 minutes, your account structure, your real ordering workflow. [ Book a demo ](/#demo) Express B2B · Book a Demo Step 1 of 3 About you Let's start with you -------------------- We'll use this to personalise the demo and come prepared. Full name \* Work email \* Company \* Your role Select… Owner / Founder VP or Director Operations Manager Sales Manager Technical / IT Other Continue Please fill in your name, email, and company to continue. About your business ------------------- Helps us understand your setup before the call. Industry Select your industry… Educational Supply & Publishing Industrial Components & Manufacturing Food & Beverage Distribution Safety, Facilities & Janitorial Supply Medical & Dental Consumables Office & Print Supply Chemicals & Cleaning Supply Subscription Fulfillment (schools / institutions) Promotional & Branded Products Agriculture & Farm Supply Other distribution / wholesale Annual B2B order volume Select a range… Under $500K $500K – $2M $2M – $10M $10M – $50M $50M+ How do customers currently place orders? Select the main method… Phone or email Spreadsheets or shared forms Existing e-commerce site ERP customer portal Mix of methods Back Continue Your ordering setup ------------------- A few quick questions about your current workflow. How many customer accounts do you manage? Select a range… 1 – 10 11 – 50 51 – 200 200+ Do your buyers ship to multiple locations? Yes No — single location What's your biggest challenge with the current ordering process? Back Pick a time → Thanks, there! -------------- We've got everything we need. Pick a time below — we'll come prepared with your answers so you get a demo built around your business. Scheduling widget Replace with your Calendly or Cal.com embed Prefer to see it first? [Join a free group walkthrough every Tuesday →](/live-demo) Express B2B · Contact Us Get in touch ------------ We read every message and reply within one business day. First name \* Last name \* Work email \* Company Company website Phone Your role Select… Owner / Founder VP or Director Operations Manager Sales Manager Technical / IT Other What's this about? Select… Pricing question Request a demo Partnership or integration Technical question General question Other Message \* How did you find us? Select… Google search LinkedIn Word of mouth / referral Industry event or conference Online ad Other Please fill in your first name, last name, email, and message. Send message Message sent! ------------- Thanks for reaching out. We'll get back to you at within one business day. Close Express B2B · Fit Check Question 1 of 5 Find out if Express B2B fits your operation ------------------------------------------- 5 questions about your current ordering process. We'll diagnose exactly what's costing you — and whether this platform solves it. - Takes under 2 minutes - Personalised diagnosis at the end - No email required to see results Let's find out Question 1 of 5 How do most of your customers send you orders today? ---------------------------------------------------- Don't overthink it — pick the one that happens most. By phone or email My team transcribes them manually Spreadsheets or shared forms Structured, but still manual to process Through an existing site or platform It works, but it wasn't built for B2B A mix — every customer does it differently Different methods, constant switching Continue Question 2 of 5 How much of your team's week goes into manually processing orders? ------------------------------------------------------------------ Think about data entry, confirmations, corrections, and follow-up emails. Less than an hour a week We're pretty automated already A few hours — it adds up Noticeable, but we manage Half a day or more each week It's a real drain on the team It's basically someone's full-time job A whole role dedicated to order intake Back Continue Question 3 of 5 How confident are you that every order goes out at the right negotiated price? ------------------------------------------------------------------------------ Each customer may have different rates. How is that tracked today? Very confident — we have a reliable system Pricing is centralised and accurate Mostly — but we manually double-check Some process, but still human verification We catch errors — sometimes after they ship Wrong prices reach customers occasionally Not very — it's a real risk for us Pricing errors happen and we don't always catch them Back Continue Question 4 of 5 When a customer ships to multiple locations, how does that work today? ---------------------------------------------------------------------- Select all that apply to your customers. Each location orders separately No central oversight — each site is its own account One person manages all locations Lots of back-and-forth, easy to get something wrong It's messy — errors happen regularly Wrong addresses, wrong items, missed locations Our customers only have one location Not a factor in our business right now All of the above apply Multiple of these are true for different customers Back Continue Question 5 of 5 What would you fix about your ordering process if you could? ------------------------------------------------------------ Select all that apply — most operations have more than one. Stop spending time on manual order entry Eliminate the data entry work entirely Make sure pricing is accurate every time Right rates, automatically, no double-checking Give customers a self-service way to order They shouldn't need to call or email us every time Get real visibility into what's been ordered Status, history, and confirmations without chasing All of the above Every one of these is a problem for us Back See my results Analysing your responses… ------------------------- Identifying what's costing you the most Here's what's costing you most: Chat with AI about your results Express B2B AI Coming soon AI chat is in development — we'll notify you when it launches. Send me my results [ Keep exploring instead ](/features) Where should we send them? -------------------------- We'll email your personalised assessment. A team member will be in touch within one business day. Full name Work email \* Company (optional) Phone (optional) Please enter your work email to continue. Back Send my results Check your inbox. ----------------- Your fit assessment is on its way. A team member will be in touch within one business day. [ Explore the platform ](/features) [![Express B2B](/brand/lockup-dark.svg)](/)Purpose-built B2B ordering for distributors with $500K–$50M annual GMV. ### Product [Features](/features) [Who it's for](/industries) [Use cases](/use-cases) [Pricing](/pricing) [Cost calculator](/b2b-ordering-cost-calculator) [Free resources](/resources) [Case studies](/case-studies) ### Company [About](/about) [Developers](/developers) [Contact](/#contact) [Request a demo](/#demo) [Live demo — every Tuesday](/live-demo) [Referral partners](/partners) ### Compare [vs. Phone & Email](/compare/phone-and-email) [vs. Magento](/compare/magento) [vs. BigCommerce B2B](/compare/bigcommerce-b2b) [vs. NetSuite](/compare/netsuite) [vs. Shopify B2B](/compare/shopify-b2b) [vs. Microsoft Dynamics](/compare/microsoft-dynamics) [vs. Infor](/compare/infor) ### Legal [Privacy policy](https://expressb2b.com/legal/privacy-policy) [Terms of service](https://expressb2b.com/legal/terms-of-service) [Cookie policy](https://expressb2b.com/legal/cookie-policy) © 2026 Express B2B. 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